Seven content trends worth your attention

Content strategy has a new rulebook and most of it was written in the last eighteen months. Here are the seven shifts our editors see in the data — and what each one means for your next piece.

Newsletters are the new homepages

For independent publishers the inbox has replaced the front page. Owning the relationship beats renting reach, and the publications growing fastest treat every article as an audition for the subscription.

Search went social

A generation now searches video and social first, web second. That changes headlines, formats and measurement: the question is no longer just what ranks, but what gets clipped, quoted and passed along.

The moat is having been there: firsthand material carries a growing premium.

Original reporting wins

As generated filler floods every feed, firsthand material — interviews, data, scenes you witnessed — carries a growing premium. The moat is having been there.