Design
Your portfolio is the first handshake with a client
Clients judge the work before the meeting — structure your portfolio to survive the six-second scan.
Before any call, any brief, any handshake, there is the portfolio tab. Potential clients arrive with six seconds of attention and a simple question: has this studio solved my problem before? Structure accordingly.
Lead with outcomes
Open each case with the result, then the story. Visitors skim for relevance first and narrative second; giving them the ending upfront earns you the minute it takes to tell the middle.
Show the thinking, briefly
Two sentences of context per project beat ten. What was hard, what you chose, what changed — that is the whole case study most clients will ever read, and it is enough.
Attention is perishable — do not make interested people hunt for the door.
End with a door
Every portfolio needs a next step within one scroll of the work: a contact button, a booking link, a plain email address. Attention is perishable; do not make interested people hunt for the door.
